IPhone XS Max: How it compares to Pixel 2 XL, Note 9

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The design also confirms what we saw a couple of weeks ago, with a slightly redesigned rotating crown and side button, as well as a new microphone placement.

The Apple-designed A12 Bionic, the smartest and most powerful chip in a smartphone, features the first 7-nanometer chip ever in a smartphone that delivers industry-leading performance in a more power-efficient design.

Apple also introduced a fourth generation of Apple Watch with a major redesign - and a series of features created to improve its performance as a medical and health device. Apple uses the "S" suffix when it upgrades components but leaves the exterior of a phone largely the same. Rather it offers a haptic feedback experience to mimic 3D Touch.

Are people mad about it?

Apple says the heart data can be shared with doctors, though it's not yet clear how ready doctors are to getting all that.

Here's a video of the September 2018 Apple Keynote Film.

Sadly, group FaceTime that supports up to 32 simultaneous participants is still missing from iOS 12 - Apple's planning to add it later this year.

Well, welcome to the future everyone. This technology has been approved by the FDA, and it makes it the first electrocardiogram you can get over-the-counter and take home. So what's in the new phones? Both versions come in gold, space grey, or silver finishes.

Coming in at $749 (R11,000 in the US) to start, it's not exactly affordable.

The iPhone Xs, the direct successor to last year's X, features a 5.8in edge-to-edge OLED display that boasts a 60% greater dynamic range of colours over the iPhone X. A bigger version will be called the iPhone XS Max, which looks to be about the size of the iPhone 8 Plus, though the screen size is much larger.

The iPhone XS comes with a 5.8-inch screen, as the iPhone X did.

Apple introduced three new models of iPhone on Wednesday: the iPhone XS, XS Max, and XR (left to right). Apple has unveiled an all-new dual-camera system. Now you would think that a 6.5-inch screen size would be huge, right? The 64GB and 256GB iPhone X cost £999 and £1,149, respectively.

And the XR model is the cheapest at $1,229 for the 64GB and $1,479 for the 512GB model.

Apple hasn't announced any details on the availability of the Apple Watch Series 4 in India.

Apple aficionados in the Middle East will not have long to wait before they get their hands on what the company are calling the "most handsome and advanced" iPhones.

'For a company that had nearly total control over music consumption, removing all iPhones from its portfolio with a headphone jack and not even including a dongle with the new phones is a big mistake in my opinion, ' wrote Zak White, a musician from Islington, North London.

The watches will be available on September 21st, with orders opening September 14th.

"Did they really name the new iPhone the 'excess"?' XS?

It's supposed to speed up your whole phone (like opening your camera app or typing on the keyboard). This means you might not have to carry around a work and personal phone anymore. It's also one of the few instances of the company's products being delayed that I can recall. It's a personalised version of the Animoji tech it revealed a year ago.