New iPhone XS pricing revealed before the official launch event

Apple iPad Pro 2018 is also expected to launch on September 12

Apple as usual is hosting its annual iPhone event in September, and this time it sent out invites for a September 12 event set to be held at the Steve Jobs Theater.

The Cupertino-based company is expected to unveil three new iPhones tomorrow including 5.8-inch and 6.5-inch OLED-equipped iPhone Xs handsets and a 6.1-incher with an LCD screen. Now, a new leak discovered by reveals the product names in the sitemap. A recent post from Chinese microblogging site Weibo, via The Inquirer, further claims this to be the case with new images surfacing around the iPhone-X-lookalike.

Finally, the file also reveals a number of case colors for the new iPhones.

Apple faces increasing pressure in the smartphone market, with Samsung and Huawei among the notable competitors to have already launched critically acclaimed iPhone rivals this year. It is possible that Apple may end up calling its new iPhones something else. We're past the point where we expected to see anymore significant leaks. Apple hasn't updated the MacBook Air in a couple of years, and consumers have been clamoring for a new entry-level laptop. iPhone XS Max, as the name suggests, will be the bigger variant featuring a 6.5-inch display.

While dual SIM cards have been around for years on Android phones, the addition would be new to the iPhone.

An attendee uses a new iPhone X during a presentation for the media in Beijing, China October 31, 2017.

For more on everything we're hoping for and everything that's expected, check out CNET's full preview of Apple's upcoming iPhone event. The report predicts that 6.1-inch LCD iPhone will start at $699 in the USA for the base model and the price will increase depending on memory. While similar in size to the iPhone 8 Plus, the Xs Max will employ a steel chassis opposed to aluminum.

As always though, stay tuned for more information (and LEAKS) throughout the day leading up to the event.

We're likely to learn more about the event tonight.

But it is a third expected model with 6.1-inch display, potentially called the iPhone 9, that has intrigued analysts most. This might imply that the Apple Watch Series 4 will only come in an LTE flavor. Expectations for Apple's lineup have been fueled by reports from Apple analyst Ming-Chi Kuo, who is based in Taiwan, where numerous contract manufactures that also make Apple products are based.