Privacy advocates launch first legal action against Google and Facebook under GDPR

Privacy advocates have hailed the new law as a model for personal data protection in the Internet era

The complaints were filed in Austria, Belgium, France and Germany, and will now be reviewed by European data protection authorities. Public interest in the looming regulations has risen steadily over the past few months. Under the new law, companies need your consent to collect your data, and you should only be required to give them data that is necessary for their services. This will add teeth to the law's governing data privacy, creating greater requirements for businesses to follow.

The GDPR is a lawyer's best friend, given the breadth of coverage and the ease with which the regulations can be violated by companies. After all, nearly all of the biggest tech giants have millions of customers in Europe.

Facebook is the parent company of both WhatsApp and Instagram.

The EU GDPR is forcing companies to be more attentive to how they handle user data with severe penalties for breaching their privacy rights.

Europe's General Data Protection Regulation (GDPR) came to life yesterday, and a couple of U.S. tech giants are already being accused of breaking the law.

"It's not obvious that you can necessarily migrate the data from your system to somebody else's system", Tanguy Van Overstraeten, of Linklaters, said. Companies can still store the data, but not process it.

Social media applications and website like Facebook, Instagram, WhatsApp and Google have been filed with objections with in just a few hours of the latest General Data Protection Regulation law taking effect.

Does the deadline actually matter?

The shutdowns came as a surprise to readers of the publications, because companies had two years to prepare for the new regulations. "When it comes to personal data today, people are naked in an aquarium".

Why do US companies have to comply with those rules, too? While others have preferred to temporarily block their services across European Union to completely escape from fowling the new law, perhaps, pending when they are able to establish rule-abiding service model. For example, the GDPR includes a right to information, giving individuals the right to request how their personal data is being shared and processed. Users have the right to know how their data is analyzed and used, and what pros and cons for the society.

Already, there are plans by the European Union to supersede the GDPR with even stricter privacy laws for platforms with its e-Privacy proposal. Facebook has an updated Privacy Checkup buried deep in its website.

"The GDPR will set a new pace for global data protection and privacy regulation, so compliance will help prepare companies for the future".

As for all those emails you've been getting with "GDPR" in the subject line, that's just every online service you've ever used updating their privacy policy to reflect the new law. For instance, if you Like certain pictures on Instagram, you may notice that similar pictures are recommended to you in the Explore function or that ads are catered to your desires. The International Association of Privacy Professionals found that only 40 percent of companies affected by the GDPR expected to be fully compliant by May 25.