Apple iPhone X becomes top-selling smartphone beating Samsung and Xiaomi

10 smartphone vendors in Q1 2018

The only handset from the smartphone market leader as per IDC, Samsung, is its big screen flagship device from the current year Samsung Galaxy S9 Plus, which ranks sixth in the list of world's top-selling smartphones globally. Just behind, Apple's primary rival Samsung had a 5.3% share with its Samsung Galaxy S9 Plus.

Rather than being a failure, the iPhone X has put Apple into the lead of the new generation of smartphones.

Following IDC and Strategy Analytics, Canalys has also released its Q1 2018 smartphone market report. Shipments have reduced from 371 million units to 360 million units in the first quarter of this year, representing a decline of about 3 percent.

Xiaomi, reporting detailed financials for the first time, posted a net loss of 43.9 billion yuan in 2017, reversing from a meagre profit a year earlier.

The worldwide smartphone continued its gentle decline in the first quarter of 2018 with some small spots of optimism among the top vendors. The smartphone market seems to be driven a lot by consumer preference.

The Chinese company is the largest online smartphone brand in India with a 57% share, followed by Samsung (9%), Motorola (8.9%), Lenovo (4%) and Apple (3.4%), it said, citing International Data Corp. research for October-December 2017.

After becoming number 1 smartphone brand in India, Xiaomi has now achieved another milestone.

Apple released three new iPhones past year, iPhone X, iPhone 8 and iPhone 8 Plus in the technology market. However, Apple's hefty pricing for the iPhone X plus the controversial notch seems to be a unsafe combination that has not appealed to the market.

Both saw volumes decrease, however the value of each sale rose thanks to Samsung's focus on high-end models and the launch of the iPhone X.

Smartphone sales fell 3 percent in the March quarter compared with a year earlier, as consumers in developed countries such as the USA and China balk at upgrading to more expense phones. That equates to a 25 per cent gap, compared to 15.9 previous year.

Oppo: Things aren't looking as great for Chinese manufacturer Oppo, as its market share dropped by 7.5 percent year-over-year.

Samsung maintained the number spot with 78.2m shipments and a 23.4 per cent market share but suffered a 2.4 per cent decline in units shipped.

The rest of the top 10, according to Counterpoint Research, are vivo, LG, Lenovo/Motorola, ZTE, and iTel. The company is also doing well in the feature phone market. Huawei is third-placed with 11.7-percent of the smartphone market, and growth of 13.8-percent in comparison to Q1 2017. Nearly all the Android smartphones in the list are shipping in the global market which means they are available in all the markets worldwide.