Apple to Procure 250-270 Million iPhone Displays This Year

LG to pivot back to LCD for G7 to cut costs

Apple's microLED research facility.

Shares in three Asian display makers fell after publication of the report. Meanwhile, a report from news agency Bloomberg, suggests the global tech innovator is working to develop its own screens for the first time.

It may be the first that the company is designing and inventing their own device displays, but they seem very hopeful in the process of it.

Owning the technology to manufacture microLED display will be a significant move for Apple. Also, MicroLED technology will be pretty much limited to Apple alone.

The rumour suggests that Apple produced its first MicroLED Apple Watch sample past year - codenamed the T159 project - with the smartwatch targeted as the area in which Apple will debut the new technology, instead of the iPhone.

Controlling Micro-LED technology would help Apple stand out in a maturing smartphone market and outgun rivals like Samsung that have been able to tout superior screens. Apple acquired MicroLED firm LuxVue back in 2014 in order to gain an upper hand in the MicroLED technology. On the other hand, Apple is likely to outsource manufacturing of MicroLED technology to reduce the risk of affecting its bottom line with producing snafus. The report points out that this technology will take at least, four to five years to make an appearance on the iPhone.

But lets not forget either that a year ago Apple pledged a $1 billion (£776m) fund to promote advanced manufacturing jobs in the United States.

Still, even if the costly program is not canceled before bearing commercial fruit, which reportedly nearly happened "a year or so ago", the long-term plan is merely to design Apple Watch and iPhone screens, with actual mass-production to be outsourced as a risk-minimizing measure. The 62,000-square-foot manufacturing facility is located in Santa Clara, California, and houses about 300 engineers busy designing and producing MicroLED screens for use in future products.

Famed Apple critic and Bloomberg tech reporter Mark Gurman described the project as an "ambitious undertaking" and said it is "the latest example of Apple bringing the design of key components in-house".