Kylie Jenner complained about Snapchat's update to her 24 million fans on Twitter. On the Friends page, Snapchat now features users you've interacted with most recently higher up on the screen.
Jenner apparently sought to make amends, subsequently tweeting that Snapchat was still her "first love" but the damage had been done.
The reason probably was the redesign of the platform, which caused a mixed reaction from Kylie 9 February.
Jenner and Maybelline's comments follow a redesign of Snapchat that has been largely unwelcomed by users, with one million people petitioning for a reverse of the redesign. I cannot understand what feelings it causes me.
Citigroup analyst Mark May downgraded the Snap stock to sell from neutral earlier this week after seeing a "significant jump" in negative reviews of the app's redesign.
Since its start, Snapchat has been a hit among young users, but it failed to appeal to the older lot, who found Facebook a more convenient way to remain socially connected.
But out of all the social media platforms available, Kylie has historically preferred the millennial-dominated Snapchat above all the others. In the social media world, where opinions spread like wildfire, user satisfaction is incredibly important. And, unfortunately for parent company Snap Inc., that translated to a 6.1 percent drop in the company's stock Thursday, to $17.51.
To arrive at a company's market cap, you multiply the number of shares it has made available to the public for sale, by the most recent stock price. We completely understand the newSnapchat has felt uncomfortable for many. The petition states: "Many users have found that it has not made the app easier to use, but has, in fact, made many features more hard". She has 104 million followers on Instagram.