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Google's Killer AR App Lens Gets Broader Roll Out

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Google announces Android Enterprise Recommended program

The more users adopt Pixel devices or upgrade to the latest version of Android, the better Google's artificial intelligence becomes - and augmented reality is a hot feature that could lure customers. Good has built all these AR developments around the Google ARCore framework, that is expected to let the third-party developers introduce AR apps for Android devices. Not surprisingly, Google have been keen to keep pace with Apple in this area, as seen by the announcement of ARCore in August past year. Google has now confirmed that it will be using the Mobile World Congress (MWC) 2018 platform in the coming week to debut some Android Go smartphones. Even if Google isn't doing that, the company is known for providing foundational services that work across all devices (Search, Gmail, YouTube, Maps) and putting Lens in AR headsets from other companies makes a lot of sense as Google's long-term ambition.

To bring ARCore to 100 million Android phones, Google has partnered with Samsung, Huawei, LG, Asus and many other phone makers.

Users had responded to the initial thread enthusiastically, with many praising Google ofr finally implementing a system-level night mode feature. This will be kind of tough since Google does nearly no business in China-there's no Google apps, no Play Store, and no Google Play Services. A number of high-quality experiences that are launching with ARCore 1.0 include a tour of FC Barcelona's Camp Nou created by Snapchat, Sotheby-made International Reality which allows one to redecorate their home using AR, and an app for exploring the Porsche Mission E Concept supercar.

As already mentioned, some new smartphones running on Android One will also be launched at the MWC. If the interface of your device is mostly red, then your OLED packed device can extend your battery backup time. The feature will be limited to English-language users; Android users will need the latest version of the app while Apple users will also need iOS 9 and newer. Now you could just point your camera at, say, a landmark and instantly learn about it. The company says it'll be adding support for more devices later on. In addition, Lens in Assistant will start rolling out to "compatible flagship devices" over the coming weeks.

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