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Apple Beats Samsung In 2017 4th Quarter, Suggests Sales Reports

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Tim Cook

US tech giant Apple Inc. shipped 77.3 million smartphones worldwide in the fourth quarter of 2017, an industry tracker said, overtaking Samsung Electronics Co.in the global market. Anthony Scarsella, mobile phone research manager at IDC, explained that people might have seen the Galaxy S8, the Note 8 and the iPhone X more "as a luxury than a necessity". Apple finished second for the full year in 2017, shipping 215.8m units, up 0.2pc from the 215m units shipped in 2016. Specifically, Apple sold 77.3 million iPhones during the last three months of 2017, representing a slight decrease from the 78.3 million units it sold during the holiday quarter past year. He also said that Apple sold 77.3 smartphones in the quarter.

Cook also announced Apple had reached 1.3 billion active devices around the world in January, representing a 30% increase in two years.

Apple's high-end iPhone X - which retails for $999 - was the top selling iPhone every week since its release in November, Apple CEO Tim Cook said in an analyst conference call following the quarterly report. That period covered the final three months of a year ago, including the early November debut of the iPhone X.

This was largely driven by the firm's record quarterly revenue of $88.3bn - up 13% year-on-year. Samsung's display unit is the sole supplier of OLED displays for Apple's iPhone X and is expected to make as much as $22 billion in revenue by supplying OLED panels to iPhones in 2018.

"If Apple wants to expand shipment volumes in the future; it will need to launch a new wave of cheaper iPhones and start to push down, not up, the pricing curve", the expert said. The stock was sold at an average price of $172.35, for a total value of $2,695,726.35.

Apple said it expected its tax rate for the March quarter to be 15% following changes in U.S. tax law. In short, customers are clearly excited about the iPhone X, a fact which bodes well for Apple's upcoming iPhone lineup which will reportedly feature three devices with edge-to-edge-displays.

Investors were dismayed by the earnings report, causing Apple's shares to drop 3% in midday trading on Friday to $162.35, on top of losing 7% in the previous two weeks. The "other product" segment which includes the Apple Watch and Apple TV, increased 36 percent to $5.5 billion. That's likely thanks to those $1 000-and-up iPhone X models. However, Apple tends to keep the older models in the market by offering them at lower price points than the newer devices. Before Thursday, analysts thought iPhone unit sales would decline about 24% from the December to March quarters. YHB Investment Advisors Inc. now owns 136,189 shares of the iPhone maker's stock valued at $19,614,000 after buying an additional 9,663 shares in the last quarter.

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