What We Learned from the Cowboys 35-30 Loss Over the Rams

5 insane stats from Todd Gurley's historic start to the 2017 season

This means it is crucial for the Cowboys to establish the run game properly.

Without linebacker Sean Lee (hamstring injury), Dallas was defenseless, and the Cowboys' offense showed split personalities - a bad combination against a young, confident Rams (3-1) squad.

The Rams will play the Cowboys in Texas on Sunday, kicking off at noon. The Rams, improbably, have scored the most points in the National Football League heading into week four, and Goff is the recipient of accolades rather than last year's doubts. While Elliott searches for his 2016 form, second-year quarterback Dak Prescott accounted for three touchdowns (two passing, one rushing) in Monday's win over the Arizona Cardinals and has thrown just two interceptions in 107 attempts.

Addition by subtraction. We knew the Rams would get better just by the fact that Jeff Fisher wasn't their head coach this season.

"It's special for our team. With (RB) Todd (Gurley's) production, I know Todd would say the same thing he's been running well but he ain't running anywhere without any holes", Goff explained. "Everybody just kind of settled down and played the defense how they're supposed to". However, for the loser of today's contest they will slip back to 2-2 and it will feel like a lot of the good work early on in the season has gone to waste.

GOFF'S GROWTH: The throw to Gurley on the 53-yard score was flawless, and he led a clock-killing drive to Zuerlein's final field goal after the Cowboys scored quickly to get within 32-30 midway through the fourth quarter.

Folk redeemed himself after missing two field goals and an extra point earlier in the day, booting the victor after Winston answered Eli Manning's second TD pass of the day with an impressive drive that began at his 25. Last year's National Football League rushing leader scored two touchdowns in the first half against the Rams and had 97 total yards at halftime: 56 rushing and 41 receiving.

McVay deserves credit for building up an offense that has staying power.

Despite holding Lynch to 12 yards on nine carries, the Broncos found themselves in danger of frittering away an AFC West showdown they had dominated.

That led to a quick Jared Goff completion to receiver Cooper Kupp in the end zone, which narrowed the score to 17-13, the first sign of what would become a definite momentum change. But like the rest of the Rams' offense, he looks like a new player under McVay with 362 rushing yards and 4.2 per carry so far. "I think that's the biggest part of it". Lee leads Dallas with 25 tackles, and we should expect him to be all over the field making plays against Gurley on Sunday. "He's also a very good communicator, body language as well as verbally", said Goff.

I think this Cowboys defense is a great defense.

But Elliott finished with less than 100 yards rushing for the third straight game, matching his longest such drought from last season. "Really impressive as a whole". Distributed the ball to his playmakers. "It looks to me like it's coming together".

The Cowboys (2-2) are already one loss from the total for last season's top-seeded NFC team.

But in the second half, the defense was much better. Zuerlein added a 33-yard field goal at the two-minute warning. Goff and company then completed a 10-play 75-yard drive with a one-yard slant-in catch by Watkins. Goff's comfort in the pocket is a big reason why he has thrown five touchdowns to just one interception, and has posted a passer rating of 118.2 according to ESPN, third behind the likes of Alex Smith and Tom Brady. Yet, it wasn't enough to help the Cowboys beat the Rams.

Trailing by eight with less than 10 minutes left, the Cowboys came back with a quick touchdown drive but failed to convert on a game-tying two-point conversion. And we expected there would be a slew of 3-1 clubs in the NFC, including the clubs that played in last year's NFC title game, the Falcons and Packers.