Apple unveils iPhone X with Face ID, expands on retail revamp
Sep 15 2017 by Kate Woods
IV. It is the first iPhone to incorporate OLED technology (although this has been available on models from rivals such as Samsung for some time).
AT&T Inc (T.N) said it will include a 32GB iPad for $100 if customers buy the iPhone 8 or 8 Plus on a plan that allows subscribers to upgrade their phones as frequently as every year.
Buying a refurbished model can be even cheaper than buying a new-but-outdated model. We'll see how this holds up to the Galaxy 8's IP68 certification allowing it to be under 1.5 meters of water for nearly half an hour with no trouble.
Other analysts, including Amit Daryanani of RBC Capital Markets, also say that the form factor upgrade will be enough to to drive one of "the strongest iPhone cycles in recent years".
How much will the iPhone X cost? The rumors were all spot on, and the latest, and arguably greatest, iPhone arrived exactly as promised.
Connectivity options are similar, with both phones supporting Wi-Fi, 3G and 4G, but the iPhone X supports Bluetooth 5.0, while the iPhone 7 is on Bluetooth 4.2. Even better, Apple has chosen to go with the Qi wireless charging standard, which is already in use by many other smartphone manufacturers and third-party charging dock manufacturers. There is also wireless charging, an improved camera and AR applications.
On the gaming side, the top-tier model showcased the company's A11 "Bionic" chip. It's a six-core beast with two high-performance cores and four high-efficiency cores. It has 30% faster graphics than the A10, and runs 70% faster, according to Apple.
It is intriguing to think that what was speculated to be the announcement of the iPhone 7S and 7S Plus along with the iPhone 8 turned out to be different.
It's faster than ever before, too, recording 4K video at 60fps and slo-mo videos in 1080p at 240fps. So there is no need to switch to Samsung to get the newest smartphone features.
The technology needed to embed things like cameras, light sensors, and speakers beneath a display isn't yet ready to be mass-produced, so Apple was left with a quandary.
That doesn't mean the iPhone 8 and iPhone 8 Plus don't matter, especially for business users.
The tech giant will be holding a special event on Tuesday at 10 a.m. PT (or 1 p.m. ET), the first ever to take place in the recently constructed Steve Jobs Theater in Apple's shiny new Apple Park campus in Cupertino, California, also referred to as the "spaceship" campus.
Apple has revamped its iPhone lineup. A front facing 3-D sensor array recognizes users' faces to unlock the handset, and also turns facial expressions into animated emoji icons called "animoji". For everyone who simply needs a better iPhone, the iPhone 8 is the obvious choice. The Series 3 model will also have Apple Music available through cellular service. As a longstanding Android user though, this isn't actually anything all that new; Android phones from Samsung and LG have been doing this for years.
Ten years ago, when faced with the original iPhone, buyers had a decision. Apple distribution partner Redington India said on Wednesday it would begin accepting pre-orders for the iPhone and iPhone 8 Plus in the country beginning September 22.
If you are curious about this new iPhones, then all these phones will soon be available for pre-orders. The latter was widely rumored to be the case prior to Tuesday's confirmation, though Apple did not go as far as explaining how Face ID potentially could support authentication of payments on websites and in the apps of retailers that accept Apple Pay, or how it could evolve to replace Apple's existing Touch ID technology.