People who have held on to their old iPhones, hold on to your seats a bit longer as the most awaited iPhone series could be launched on September 12, in an Apple event. The expectation of strong new iPhone sales lifted Apple's shares to record levels and has increased its market capitalization by 36%, to $825,71 billion from the beginning of the year. The company's massive new campus, featuring a circular office building one mile in circumference, is still under construction, but if the 1,000-seat auditorium can be finished in time, the 10th-anniversary iPhone would make for the ideal opening event.
Furthermore, we'll also be looking forward to the camera performance of the iPhone 8, because according to a previous rumor, Apple's crème de la crème in the smartphone category is expected to provide support for 4K video recording at 60 frames per second.
It is also rumored that Apple may choose to mark its anniversary by launching iPhone 10 or iPhone X, or perhaps iPhone Air, iPhone Pro or iPhone Edition, to promote the Apple iPad and watch.
The new iPhone, accordingly, is expected to engage in a fierce competition with Samsung's Galaxy Note 8, which will be available in the market starting September 15. The most recent reports bring us the exact measurements of both the iPhone 7s and the iPhone 7s Plus. What's interesting, though, is that the inclusion of facial recognition technology might see Apple remove Touch ID altogether.
The iPhone 8 is expected to come in 128GB and 256GB models internal storage.
According to Business Insider, the redesigned iPhone will have an edge-to-edge curved screen with smaller bezels than the current iPhone 7. It is also rumoured that it will come with a 5.8-inch OLED screen. While Apple has not issued press invites that would confirm that date, different trustworthy sources mentioned it, which probably means an announcement is imminent.
For the past few years, Apple has made a decision to spread its iPhones over two years with a standard version and an improved "S" version the following year.