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Facebook CEO wants to augment your reality

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Mark Zuckerberg sold over $1bn worth of Facebook stock in 2016 to fund Chan Zuckerberg Initiative						
						Enterprise															By:				CIOL Writers		
								|April 17

The Camera Effects Platform turns smartphone cameras into the first AR platform, providing an opportunity for artists and developers to create effects for the Facebook camera.

"We have a lot of work, and we will keep doing all we can to prevent tragedies like this from happening", Zuckerberg said on stage at F8, Facebook's annual developers conference. "We see the beginning of a new platform".

Zuckerberg also mentioned that the physical community is strengthened by Facebook's digital relationships and that the pressure for him now will be to push the optimism around the company's goal to make the world more open and connected. "These are the technological foundations for advanced AR".

In 2014, Facebook acquired its Oculus virtual reality goggles unit for $2 billion, although that division is a long way from making a mass-market product or contributing significantly to the company's earnings.

These 3D elements could be anything from words digitally placed on top of a table next to a birthday cake to miniature sharks swimming around said cake at a realistic, believable and consistent depth and sense of presence. You are expected to impersonate a character that resembles your looks from a picture of your choice in order to do things together with Facebook friends online.

"It's going to take a while for this to develop", Zuckerberg acknowledged, adding that Facebook's camera-based platform is launching first in closed beta before becoming publicly available to all developers. It would be possible with this tech. Another example showed off an augmented reality piece of art at Facebook's headquarters. The new AR platform will be launched as open Beta today. Effects can be designed that respond to motion, facial expressions, gestures and more.

The company is releasing an initial version of "Facebook Spaces" - a new virtual reality app that lets you hang out with your Facebook friends in VR, as 3D cartoon characters, or avatars. "Over time, I think this is going to be a really important technology that really changes how we use our phones and eventually all technology". The social media giant is now bringing a platform for developers that will allow them to build new features into in-app cameras, dubbed as Camera Effects Platform. Facebook is rolling out two AR experiences developed in partnership with partners.

"We have a lot more to do here".

During the VR interactions, users can draw with virtual markers, watch 360-degree videos, and call other friends through Messenger. Brands using AR Studio will have to get any trademarks or logos they'd like to use in the graphics pre-approved.

In addition, the conference's keynote centered around augmented and virtual reality experiences.

He spoke about three key uses for AR: to display information such as arrows appearing on the streets to give directions; to add digital objects to the real world, in the way that Pokemon Go did, and to enhance existing objects such as your home or face.

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